A different way of living: “Don't walk, FLY"!

Challenge the mundane. Awaken the bizarre. Dive into a world where the ordinary becomes extraordinary. Welcome to Fly London world, where life is lived differently, where the mind doesn't just walk, but flies!

In celebration of our 30th anniversary, we are taking urban fashion to new heights. This special year, in our spring summer 2024 campaign, you will find the unexpected - people walking around the streets, but with a surreal twist: giant flies by their side, defying the laws of nature and imagination.

It's a visual experience that pushes the boundaries of convention. Because at Fly London, we take our motto seriously: “always progressive, never conventional” and this inspiration has driven everyone associated with us to deliver the unexpected since our very first day.